For a financial education initiative aimed at young adults and teens, the branding was designed to resonate with a gaming-savvy audience. Inspired by the aesthetics of popular video games, the visuals were crafted to be both engaging and accessible, using vibrant colors and dynamic layouts to capture the attention of younger users. To make complex financial concepts easier to understand, we developed an interactive trivia game that introduced key topics like budgeting, saving, and investing through a fun and competitive format. Partnering with FIFA and VISA, we extended the reach of the campaign, leveraging their platforms to introduce financial literacy content to a broader audience of kids and teens globally, combining the excitement of sports with crucial financial lessons.

The result was a brand that not only connected with young adults but also offered a familiar and enjoyable game structure to facilitate learning. By integrating the interactive trivia game format, users could easily grasp financial concepts while engaging in a fun, competitive environment. The partnership with FIFA and VISA further amplified the campaign’s impact, creating a trusted and relatable platform for teens to learn about finance in a way that felt natural and relevant to their interests. This approach successfully merged education with entertainment, making financial literacy more accessible and appealing to a younger demographic.