Financial Soccer
Product Design & Branding
Financial Soccer is an interactive video game used globally to educate and entertain. It covers practical financial concepts throughout the plays. The team at SevenDesign helped define the user experience and interface, as well as create a memorable brand to follow.
This was a partnership between Visa and our team over the course of a year to launch the product globally. The final product includes mobile apps and desktop websites to educate and learn more about finance.
OVERVIEW
ROLEProduct Designer
My role on this project included product design and branding. I took the lead on the overall branding of the game design as well as the user interface. I contributed to the early explorations on the look and feel of the game by researching current games and user needs. I prepared the final production screens, marketing assets, and specific handoffs to our developers and provided guidance with product development.
CONTRIBUTIONS